— About us
Quietly powering UAE businesses since 2012.
We started with a single line of stationery and grew into a multi-category trading house. Today, we partner with corporates, hotels, factories and government bodies — handling the procurement they don't want to think about, so they can focus on what matters.
— Mission
Make procurement effortless.
We believe sourcing should be invisible — products arrive, work continues. Our job is to make that happen reliably, at the right price, every single time.
— Values
Trust by default.
Honest pricing, transparent specifications, and a relationship that lasts well beyond a single purchase order. That's how we've grown — one repeat client at a time.
— Our journey
A decade of steady growth.
2012
Founded in Dubai
Alf Star Trading is established as a stationery & office supplier.
2015
Industrial division
Expanded into tools, PPE and industrial equipment for UAE projects.
2018
Hospitality launch
Began supplying premium hotels and restaurants across the Emirates.
2021
Government partner
Awarded long-term supply contracts with public-sector clients.
2024
Regional reach
Bonded export across the GCC and a network of 30+ source countries.
Ready to work together?
Tell us what you need. We'll respond with a structured quote and a clear timeline.
Get in touch